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Kellogg's Cafe, Kellogg's, doing business as The Kellogg Company, is an American food-manufacturing company headquartered in,. Kellogg's produces and convenience foods, including,, and and markets their products by several well known brands including,, and. Kellogg's mission statement is 'Nourishing families so they can flourish and thrive.'

Kellogg's products are manufactured in 18 countries and marketed in over 180 countries. Kellogg's largest factory is at in,, United Kingdom, which is also the location of its European headquarters. Other corporate office locations outside of Battle Creek include,,, and. Kellogg's holds a from and the. First Kellogg's package Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by as an outgrowth of his work with his brother at the following practices based on the. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. [ ] In 1930, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40.

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Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until, and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980.

From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International,,, and Pure Packed Foods; however, it was later criticized for not diversifying further like and were. After underspending its competition in marketing and product development, Kellogg's U.S. Market share hit a low 36.7% in 1983. A prominent analyst called it 'a fine company that's past its prime' and the cereal market was being regarded as 'mature'.

Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. Consumers age 25 to 49 to eat 26% more cereal than people of that age ate five years prior. Ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including, Raisin Squares, and Biscuits and reached out internationally with aimed at and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors:, which largely marketed children's cereals, and, which had difficulty in the adult cereal market.